Director, WW Vertical Marketing

In our ‘always on’ world, we believe it’s essential to have a genuine connection with the work you do.

The Director of Vertical (Industry) Marketing is responsible for setting and executing the go-to-market strategy for targeted industry verticals, driving demand generation, and enabling sales success. This role requires both strategic leadership and a hands-on approach to campaign execution, content creation, and cross-functional collaboration. The successful candidate will partner closely with vertical sales leaders and leverage their expertise to translate industry insights into compelling marketing programs that drive pipeline and revenue growth. Deep subject matter expertise in each vertical is not required; instead, the focus is on marketing excellence, collaboration, and execution.

Roles and Responsibilities

• Vertical Strategy & Positioning
  • Develop and own the marketing strategy for key industry verticals, including market segmentation, value proposition, and differentiated messaging.
  • Collaborate with vertical sales leaders to gather industry insights, customer pain points, and competitive intelligence to inform strategy and content.
  • Create and maintain vertical playbooks outlining customer personas, buyer journeys, and industry-specific messaging, with input from sales leaders.

• Campaign Execution & Demand Generation
  • Design and execute integrated marketing campaigns (digital, events, webinars, content, ABM) tailored to each vertical, with a focus on lead generation and pipeline acceleration.
  • Optimize campaigns for conversion, leveraging data-driven insights to refine tactics and maximize ROI.
  • Own marketing-driven pipeline targets and report weekly on lead generation, productivity, and opportunity creation.
• Sales Enablement & Collaboration
  • Partner closely with vertical sales leaders to align marketing and sales strategies, ensuring tight feedback loops and optimizing efforts across the funnel.
  • Develop sales enablement tools, collateral, and training to empower the sales team to effectively engage prospects within each vertical.
  • Provide ongoing market intelligence and campaign performance insights to sales and product teams.
• Partnerships & Industry Engagement
  • Build and execute co-marketing and partnership strategies with industry and channel partners, including joint events and content.
  • Support the company’s presence at industry events, conferences, and forums to enhance brand presence and thought leadership.
• Budget & Performance Management
  • Manage vertical marketing budgets, ensuring efficient allocation of resources and tracking of spend against ROI.

Analyze and report on campaign performance, pipeline impact, and key metrics to senior leadership
Ideal Candidate Profile:

• 10+ years of B2B marketing experience, with at least 3 years in a vertical/industry marketing or related leadership role.
• Proven track record of building and executing successful go-to-market programs in complex, multi-stakeholder environments.
• Strong analytical, communication, and project management skills; comfortable rolling up sleeves to execute campaigns.
• Demonstrated ability to collaborate with sales and subject matter experts to translate insights into actionable marketing programs.
• Deep understanding of digital, content, and field marketing tactics; experience with marketing automation and CRM platforms.
• Collaborative, data-driven, and highly adaptable in a fast-paced, growth-oriented company.

This role is ideal for a marketing leader who excels at cross-functional collaboration, strategic thinking, and hands-on execution—driving results by working closely with sales and industry experts.

Why CommScope:

CommScope is on a quest to deliver connectivity that empowers how we live, work, and learn. Our employees push the boundaries of communications technology that enables game-changing discoveries like 5G, the Internet of Things, and gigabit speeds for everyone, everywhere. With our unmatched expertise in copper, fiber, and wireless infrastructure, our global clients rely on us to outperform today and be ready for the needs of tomorrow. 

If you want to grow your career alongside bright, passionate, and caring people who strive to create what's next…..come connect to your future at CommScope.

CommScope is an Equal Opportunity Employer (EEO), including people with disabilities and veterans. If you are seeking an accommodation for the application or interview process, please contact us to submit your request at talentacquisition@commscope.com. You can also learn more about CommScope’s accommodation process and EEO policy at https://jobs.commscope.com/eeo 

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