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Title:  Specialist, Regional Marketing

Everyone communicates. It’s the essence of the human experience. How we communicate is evolving. Technology is reshaping the way we live, learn and thrive. The epicenter of this transformation is the network—our passion.
Our experts are rethinking the purpose, role and usage of networks to help our customers increase bandwidth, expand capacity, enhance efficiency, speed deployment and simplify migration. From remote cell sites to massive sports arenas, from busy airports to state-of-the-art data centers—we provide the essential expertise and vital infrastructure your business needs to succeed. The world’s most advanced networks rely on CommScope connectivity.

 

 

 

Who you are

  • Takes the lead in the design, development and execution of integrated marketing plans and programs to build brand awareness, increase customer and prospect engagement, generate new business, and cross or up-sell pipeline.
  • Work closely with Field Sales, Distribution/Channel Sales, System Engineering, Product Line Management, and partners to implement marketing programs that are aligned to the business objectives
  • Collaborate with Regional Comms & PR to jointly develop & implement agreed PR initiatives.
  • Work closely with the Corporate Brand team to advocate and implement global brand strategy and guidelines.
  • Be the voice for your area of responsibility and collaborate with the global and regional marketing teams and cross-functional teams on global programs and campaigns, ensuring relevant messaging and positioning are aligned to sub-regional business and sales objectives
  • Manage effective utilisation of budgets and its ROI including marketing reports and analytics to understand the results against annual regional targets and goals. Track, report and optimize marketing programs to drive best possible business outcome
  • Collaborate with distribution/channel team, local distributors and partners to drive regional channel marketing programs through the local distribution, partners and key alliances, complementing the global/regional programs (such as CMP/MDF) already in place
  • Development and/or localization of sales enablement tools including presentations, collateral, local language websites, regional success stories etc. Manage inventory for collateral and giveaways
  • Communicate relevant marketing initiatives, events, product announcements, sales enablement tools and resources, etc. to the local team
  • Responsible for lead and database management – in-line with the specified best practices and processes
  • Responsibility for advancing best practices with the sales team: including lead dis-positioning, lead tracking, contact management, sales insights, social marketing and selling etc.
  • Orchestrates internal and external resources necessary to launch marketing programs
  • Participate in regional marketing planning and review calls and meetings
  • Adhere to consistent marketing processes and tool adoption

Our Ideal Candidate

  • Bachelor’s degree required in Business/Marketing/Advertising/Communications
  • 5-6 years marketing experience, preferably business-to-business (B2B)
  • Experience with inbound marketing, content marketing, social media, telemarketing, event marketing, collateral development, etc.
  • Savvy in digital marketing (SEO, SEM), social media marketing and virtual events
  • Experience with project management, negotiation and strong decision-making skills
  • Ability to interact and establish relationships with local sales leadership, cross functional teams and peers
  • Independent, self-starter, positive attitude, reliable and organized
  • Excellent presentation and interpersonal skills
  • Ability to operate in a regional, and globally matrixed environment
  • Demonstrate multi-tasking skills, creativity, and initiative
  • Experience with some marketing automation platforms such as Marketo and campaign and reporting on Salesforce.com / Microsoft Dynamics
  • Occasional traveling is required
  • Some market / application knowledge in Networking and Infrastructure Connectivity an advantage
  • Excellent skills in MS Windows applications needed

 

Why CommScope?

 

CommScope is a global innovator in broadband technology. Our team collaborates with leading Service and Content Providers to build entertainment and communication solutions that are personalized and mobile. At CommScope, we are constantly redefining connectivity to power a smarter, simpler, more connected world. CommScope customers include service providers (cable, broadband, telco, satellite), commercial verticals, small enterprises, and the people they serve. We win when our customers win…and that drives everything we do.

 

Commscope is an equal opportunity employer!

 

 

 

Commscope is an Equal Opportunity Employer.

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