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Title:  Specialist, Marketing

 

Everyone communicates. It’s the essence of the human experience. How we communicate is evolving. Technology is reshaping the way we live, learn and thrive. The epicenter of this transformation is the network—our passion. Our experts are rethinking the purpose, role and usage of networks to help our customers increase bandwidth, expand capacity, enhance efficiency, speed deployment and simplify migration. From remote cell sites to massive sports arenas, from busy airports to state-of-the-art data centers— we provide the essential expertise and vital infrastructure your business needs to succeed. The world’s most advanced networks rely on CommScope connectivity.

 

Location: Beijing

Duties & Responsibilities

  • Work closely with Sales to ensure alignment with agreed business, sales and marketing goals.
  • Work closely with the Regional Marketing Manager on the implementation of the marketing plan for the assigned countries/region ensuring alignment with business and sales goals. 
  • Responsible for agreed campaign execution leveraging multiple demand generation channels including: in-bound marketing, direct marketing, telemarketing, event marketing, etc.
  • Coordination with Regional Campaign manager to measure the effectiveness & results of global and regional campaigns.
  • Drive inbound campaign, tagging campaign and marketing posts on WeChat for branding and leads generation
  • Work with global agency on the management of Chinese translated website to improve customer experiences and optimize China SEM program
  • Work closely with Regional Channel marketing team to drive channel marketing programs through local distribution, partners and key alliances, complementing the global/regional programs already in place
  • Development and localization of sales enablement tools including presentations, collateral, case studies etc.
  • Manage inventory for collateral and giveaways
  • Manage usage of budgets
  • Manage campaign reporting to understand the ROI of these programs and campaigns against targets and goals for optimization and continuous improvement in all marketing efforts
  • Responsible for coordination of agreed Corporate Communications and PR initiatives: customer testimonials, blogs, press release distribution, etc.
  • Work closely with the Corporate Brand team to advocate and implement global brand strategy and guidelines
  • Collaborate with Portfolio Marketing to support product launches in the region
  • Responsible for advancing best practices with the sales team: including lead dispositioning, lead tracking, contact management, sales insights, social marketing and selling etc.
  • Responsible for lead and database management – in-line with the specified best practices and processes
  • Communicate relevant marketing initiatives, events, product announcements, sales enablement tools and resources, etc. to the Sales team
  • Orchestrates internal and external resources necessary to launch marketing programs
  • Participate in regional marketing planning and review calls and meetings
  • Adhere to consistent marketing processes and tool adoption

 

Skill Required

  • Bachelor’s degree required in Business or Marketing
  • 3+ years marketing experience, preferably business-to-business (B2B)
  • Experience with in-bound marketing, direct marketing, telemarketing, event marketing, collateral development, etc
  • Experience with project management, negotiation and strong decision-making skills
  • Ability to interact and build relationships with local sales leadership, cross functional teams and peers
  • Positive attitude, reliable and organized
  • Excellent presentation and communication skills
  • Ability to operate in a regional, and globally matrixed environment
  • Demonstrate multi-tasking skills, creativity, and initiative
  • Experience with some marketing automation platforms such as Market and campaign and reporting on Salesforce.com and D365
  • Occasional traveling is required
  • Some market / application knowledge an advantage
  • Excellent skills in MS Windows applications needed
  • Additional competencies as selected from the list below.

    Must Have:

    1: 3+ years of experience in marketing function

    2: B2B experience

    3: Has experience in managing the event/campaign independently

    Good to Have:

    1: on-line operation

    2: WeChat management experience

    3: Communication industry background

It is the policy of CommScope to provide Equal Employment Opportunities to all individuals based on merit, qualifications and abilities. CommScope does not discriminate in employment opportunities or practices on the basis of race, color, religion, gender (including pregnancy), national origin, age or any other characteristics as protected by law. Furthermore, this contractor and subcontractor shall abide by the requirements of 41 CFR 60-300.5(a) and 41 CFR 60-741.5(a). These regulations prohibit discrimination against qualified protected veterans and qualified individuals on the basis of disability, and require affirmative action by covered prime contractors and subcontractors to employ and advance in employment qualified protected veterans and qualified individuals with disabilities.


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